TikTok and its influencers have a secret sponsored content ...

In spring 2022, several large, family-friendly TikTok accounts posted videos where they pulled pranks on their friends and family members.

They all used toys from Basic Fun!’s Joker Prank Shop line,

And all of the videos prominently featured them buying the merchandise at their local Walmart.

The posts sure seemed like ads, but few of them indicated that their creators were paid to promote the toys to an especially vulnerable audience: kids.

But they were ads, according to Influencer Marketing Factory,

An agency that took credit for the campaign on its website and its own TikTok account.

Influencer Marketing Factory bills itself as “the influencer marketing expert” and did not respond to multiple requests for comment.

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